A Masterpiece by Massimo Vignelli
I conclude that I am no longer a graphic designer, but an information architect, and from now on that is how I will describe the meaning of my work and the scope of my activity.
Amen.
For me, to be an information architect means to organize information in a way that is essentially retrievable, understandable, visually captivating, emotionally involving, and easily identifiable. Information should be semantically rooted, syntactically correct, pragmatically efficient. It doesn’t work otherwise.
Amen.